Al Ries (1926–2022)
Teoksen Positioning: The Battle for Your Mind tekijä
Tietoja tekijästä
Image credit: Uncredited image found at Marketing in Progress
Tekijän teokset
Associated Works
Rethinking the Future: Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets, and… (1993) — Avustaja — 120 kappaletta
Visual Hammer: Nail your brand into the mind with the emotional power of a visual (2012) — Esipuhe — 2 kappaletta
Merkitty avainsanalla
Yleistieto
- Syntymäaika
- 1926-11-14
- Kuolinaika
- 2022-10-07
- Sukupuoli
- male
- Kansalaisuus
- USA
- Koulutus
- DePauw University
- Ammatit
- advertising executive
consultant - Suhteet
- Ries, Laura (daughter)
Jäseniä
Kirja-arvosteluja
Positioning : the battle for your mind Tekijä: Al. Ries
2445
Extremely useful book, reads almost like a psychology book as much as a marketing one.
It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
Some of out date information but really good concepts.
Great book, was recommended to me many times, and now I finally read it. Great and probably timeless marketing strategies. Should be a must-read for all entrepreneurs and marketers. Loved the "it's all about getting into customers minds" and "it's all about perceptions" ideas. Very powerful stuff.
Listat
Palkinnot
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