Harry Beckwith
Teoksen Selling the Invisible: A Field Guide to Modern Marketing tekijä
Tietoja tekijästä
While at Stanford University, Harry Beckwith won the national collegiate journalism award, was named Oregon Law Review Editor-in-Chief, and graduated Phi Beta Kappa in 1972. He worked as a federal judicial clerk, a medical malpractice and personal injury trial attorney, legal counsel to the city of näytä lisää Portland, Oregon, and for an advertising agency. He currently works with twenty-three Fortune 500 companies and is a branding consultant. He has written numerous marketing books including Selling the Invisible, which was named one of the top ten business and management books of all time. (Bowker Author Biography) näytä vähemmän
Tekijän teokset
Merkitty avainsanalla
Yleistieto
- Syntymäaika
- 1949
- Sukupuoli
- male
- Asuinpaikat
- Minneapolis, Minnesota, USA
- Koulutus
- Stanford University
- Organisaatiot
- Beckwith Partners
Jäseniä
Kirja-arvosteluja
Listat
My List (1)
Palkinnot
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Associated Authors
Tilastot
- Teokset
- 9
- Jäseniä
- 1,301
- Suosituimmuussija
- #19,740
- Arvio (tähdet)
- 3.8
- Kirja-arvosteluja
- 13
- ISBN:t
- 63
- Kielet
- 8
In the book, Beckwith lists three main things we follow when buying things: Childhood, Culture and Eyes.
As a person that isn't a marketer, this book was interesting from the psychology standpoint, but I didn't really care about the tips for improving your brand or whatever.… (lisätietoja)