Tom Doctoroff
Teoksen Billions: Selling to the New Chinese Consumer tekijä
Tietoja tekijästä
Tom Doctoroff is the Asia Pacific CEO for J. Walter Thompson, the author of Billions, and a leading authority on marketing in China and Chinese consumer culture. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio and has been featured in the Financial Times, Bloomberg näytä lisää Businessweek, The Wall Street Journal, and The New York Times, among others. He is also a columnist for the China Economic Review and the Chinese magazine Global Entrepreneur. Doctoroff is the recipient of the Magnolia Government Award, the highest honor given by the Shanghai municipal government to non-citizens, and was selected to be an official torchbearer for the Beijing 2008 Olympics. näytä vähemmän
Tekijän teokset
Merkitty avainsanalla
Yleistieto
- Sukupuoli
- male
- Kansalaisuus
- USA
- Syntymäpaikka
- Detroit, Michigan, USA
- Asuinpaikat
- Shanghai, China
Hong Kong, China - Ammatit
- advertising
Jäseniä
Kirja-arvosteluja
What Chinese Want: Culture, Communism, and China's… Tekijä: Tom Doctoroff
Even though this book was written by and for marketing people, which I am not, I still learned a lot from it. Well informed and entertaining.
There is nothing much to argue with here. Doctoroff is righter than most in his observations about Chinese consumer culture. Its a solid piece of work - and if there's one thing to take out, its that in China the individual is never the basic unit of society. Its always the group
Palkinnot
Tilastot
- Teokset
- 3
- Jäseniä
- 93
- Suosituimmuussija
- #200,859
- Arvio (tähdet)
- 2.8
- Kirja-arvosteluja
- 2
- ISBN:t
- 8