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Ladataan... AdWords For DummiesTekijä: Howie Jacobson
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Kirjaudu LibraryThingiin nähdäksesi, pidätkö tästä kirjasta vai et. Ei tämänhetkisiä Keskustelu-viestiketjuja tästä kirjasta. This book deals with a complicated subject in a fairly entertaining way. Adwords are also known as "Pay per click advertising", and are the adverts that pop up every time you search for something on Google. This edition is fairly out of date now, so I would recommend using a newer one. I think it's best to read something like this before trying to use Adwords, because it is such a complex thing, and because it is a good idea to read someone else's views, not just rely on Google's own tutorials. The author does weave an awful lot of jokes and witticisms into his text, particularly early on in the book. He also writes in quite long sentences. This, together with the subject matter being difficult, meant I had to make notes all the way through to help me understand. A worthwhile read, but use a more up to date edition if possible. ( ) ei arvosteluja | lisää arvostelu
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AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software Kirjastojen kuvailuja ei löytynyt. |
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