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Ladataan... Platform: Get Noticed in a Noisy WorldTekijä: Michael Hyatt
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Kirjaudu LibraryThingiin nähdäksesi, pidätkö tästä kirjasta vai et. Ei tämänhetkisiä Keskustelu-viestiketjuja tästä kirjasta. WONDERFUL book full of so many resources! Would suggest to anyone starting their own business. ( ) This book is essentially about how to promote yourself in the world of the Internet generally and of social media specifically. If you are not comfortable with self-promotion, I would recommend against reading this book. If you want to learn how to have a bigger voice in the world, this book is for you. In particular, those interested in publishing written works can benefit from Hyatt's sage advice. Hyatt, a former CEO of a "Christian" bookseller, lays out a comprehensive digital strategy that can be implemented by companies/corporations or individuals. Some of his suggestions require some start-up funding, but one can omit these suggestions if one is on a lower budget. The chapter on Twitter, in particular, is excellent and perhaps leads the world that publishes in the English language. Again, he sees technologies like Twitter not as an ends to themselves but as a means to advance whatever good message one wants to convey. (At least, I hope it would be a good message.) The source of his expertise is his time in the publishing industry. As such, he frequently refers to himself as the authority. Like with his views on technology, I read this not as narcissism but as a tool for me to use in my endeavors. Others may dissent, however. Overall, this book is helpful to learn how to build a personal brand or a platform in today's society using technology. It does an excellent job at it, too. Nice short chapters, kind of like his blog posts. I almost dropped it to 3 stars for its horrendous (okay, just tedious and outdated) Twitter chapters (okay, published 2012). It's a better reference to dip into rather than to read straight through, but it has large, very valuable chunks. And you'll come out the other side of the book with a longer reading list, which is always a plus. ei arvosteluja | lisää arvostelu
How do you turn your social media accounts into viable business opportunities Michael Hyatt has the blueprint. Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform. In Platform, you will learn how to: Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world. Learn to amplify, update, polish, and organize your content for success. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business. Kirjastojen kuvailuja ei löytynyt. |
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