Frank Jefkins

The terms 'press' and 'relations' are frequently misunderstood and misapplied. Frank Jefkins brings together practical researc and teaching experience to contribute to the improvement of professionalism in the planning of press and public relations and their results. The book is intended for practitioners and all students of the subject, including those of CAM and the Institute of Marketing.
Divided into four parts, the first three deal with all aspects of PR planning, communications media and creativity and are heavily illustrated with examples thoroughout. The final part consists of four detailed case studies discussing such topical news as the advent of Concorde.… (lisätietoja)