Joe Celko has looked deep into the code of SQL programmers and found a consistent and troubling pattern - a frightening lack of consistency between their individual encoding schemes and those of the industries in which they operate. This translates into a series of incompatible databases, each one an island unto itself that is unable to share information with others in an age of internationalization and business interdependence. Such incompatibility severely hinders information flow and the quality of company data.Data, Measurements and Standards in SQL reveals the shift these programm