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Change by Design: How Design Thinking Transforms Organizations and…

– tekijä: Tim Brown

JäseniäKirja-arvostelujaSuosituimmuussijaKeskimääräinen arvioMaininnat
454742,265 (3.54)5
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide--now updated with addition material, including new case studies, and a new introduction--design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.… (lisätietoja)
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Näyttää 1-5 (yhteensä 7) (seuraava | näytä kaikki)
I've been reading about design thinking for a few years now. In 2013, I tracked down The New Business of Design>, so I could read Tom Peters' keynote address from the 1995 45th annual International Design Conference in Aspen, which he titled "Design Mindfulness". I'm a fan of design thinking. Part of my work world involves overseeing the design of new buildings and expansions/renovations of existing buildings. Architects and engineers are wonderful folks, and they try to focus on the function and operation of the facility but they don't always go the extra distance and think of how things will be maintained. An access panel might look great on a drawing, but if the installation makes it nearly impossible to ... access ... what needs maintaining? Incomplete thinking. I am a mechanical engineer but I don't do design. I walk around the table asking, "Have you thought about...?"

Mr. Brown covers familiar material...nothing new here, but it is rather readable and I can recommend it. I did get a little tired of IDEO (Brown's firm) popping up every three pages or so. I would have been more impressed had Brown offered a caveat at the beginning: "My company IDEO has used all of the techniques and methods I am about to discuss many times. They work." And then only mentioned himself occasionally. Takes ego to be at the top, I get it, but sell the idea...you've already done well selling yourself.

Best point in the book is "How Can We?" Approach every design, every problem, pretty much everything that way and you might be surprised at the results.
( )
  Razinha | May 23, 2017 |
Another 3.5 stars. Really good ideas, average execution. I often would get lost in the myriad of tiny examples he provided and have to back up to figure out what he was trying to illustrate. ( )
  kaianicole | Oct 31, 2015 |
Warren
  HamesSharley | Nov 29, 2011 |
In Change by Design, IDEO CEO Tim Brown fleshes out the concept of Design Thinking he introduced in a June 2008 article in the Harvard Business Review: that design is best when it’s not a tweak, made near the end of product development to fine-tune or make pretty, but rather is a substantive, beginning-to-end way of thinking; a 360-degree method of business collaboration.

I’d heard terrific things about IDEO and Brown but my first direct experience was through this book -- where I twice didn’t make it to page 50 and only now persevered to finish. It’s not a difficult read, it’s dull. There are some interesting concepts (particularly about prototyping and paying attention to customers at the extremes) and case studies (showcasing IDEO projects). But it’s rarely inspiring or entertaining and mostly accumulates rather than builds. In stark contrast, I’ve just finally watched clips of Brown’s presentations (for example, on creativity and play) and feel positively carbonated! My recommendation: first get familiar with Tim Brown, then let his infectious enthusiasm carry over to your reading of this book.

(Review based on an advance reading copy provided by the publisher.) ( )
  DetailMuse | Aug 9, 2010 |
i want to read this book where can i download it?!
  hollys_adris | Mar 5, 2010 |
Näyttää 1-5 (yhteensä 7) (seuraava | näytä kaikki)
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Englanninkielinen Wikipedia (1)

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide--now updated with addition material, including new case studies, and a new introduction--design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

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