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Ladataan... The springboard : how storytelling ignites action in knowledge-era organizations (vuoden 2001 painos)Tekijä: Stephen Denning (Tekijä)
TeostiedotThe Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press) (tekijä: Stephen Denning)
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Kirjaudu LibraryThingiin nähdäksesi, pidätkö tästä kirjasta vai et. Ei tämänhetkisiä Keskustelu-viestiketjuja tästä kirjasta. Death to PowerPoint! Program Director from the World Bank learns that giving people lots of information and showing them lots of charts communicates very little (if communcation effectiveness is measured by effected change). Whereas a 29-word story provides the pivot point that begins a cultural change across a very conservative organization. A little laboured, and sometimes over-written, the book itself is a useful story for Change and Knowledge Managers everywhere - if only to give credibility to right-brained, creative management. ( ) näyttää 2/2 ei arvosteluja | lisää arvostelu
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories (""springboard"" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive Kirjastojen kuvailuja ei löytynyt. |
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