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Ladataan... Ignore Everybody: and 39 Other Keys to Creativity (vuoden 2009 painos)Tekijä: Hugh MacLeod (Tekijä)
TeostiedotIgnore Everybody: and 39 Other Keys to Creativity (tekijä: Hugh MacLeod)
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Kirjaudu LibraryThingiin nähdäksesi, pidätkö tästä kirjasta vai et. Ei tämänhetkisiä Keskustelu-viestiketjuja tästä kirjasta. ' "Your book has thirteen chapters,” I say. “Voilà! That’s thirteen blog posts. One chapter per blog post. Put it online, and you’ll have a book offer within six months. Trust me.” ' That quote pretty much sums up this book, except it's 40 blog posts, instead of 13. In theory, I'm not opposed to the blog-post-listicle book, this one just didn't do it for me. Too many "I-stories" (where the pronoun "I" is used far too often), combined with obvious observations phrased as wisdom, and it just felt bland. A few of the forty were OK, but not enough to make it hit with me. I was pretty disappointed with this book. MacLeod doesn't actually build an argument in this book, but instead seems to repeat the same points in each chapter. The observations he makes, while contradictory, seem a little obvious to me, but I may not be his intended audience, and there is something to be said for reminding people of the obvious truths that the daily grind has made them forget. Don't get me wrong, MacLeod is not wrong, far from it. It's just the book does not do a very good job of supporting his argument in a compelling way. I hate to say this, but I wish I had taken a look at it in the bookstore before downloading it to my Kindle (the sample chapters for this book in the Kindle store was just the Table of Contents). Had I taken a closer look before hand, I probably wouldn't have spent the $10 on it.
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example: -Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. -If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. -Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. -The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world. Kirjastojen kuvailuja ei löytynyt. |
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I can't say I got much out of the book, unfortunately. A lot of the content seems stale, rehashed, and even preachy at times. MacLeod has a very black-and-white view of how to do creativity "right". For example, he's adamant you shouldn't quit your day job while you pursue your passion, and that sitting home alone creating art would be a nightmare. So his basic premise is that if you follow the creative path exactly as he did it, then good on you. If not, you'll likely end up a drug addict, an alcoholic, or broke and delusional on your death bed.
I wholeheartedly recommend taking MacLeod's book with a giant grain of salt. It's simply one person's experience of living a creative life, packaged as gospel. His biased preaching may resonate with you, but if it doesn't, rest assured, you're not alone. ( )