Mindless Selling is not another book filled with sales methodologies, moves, objection handling techniques, or one-liners. If that's what you want from a sales book, they are in plentiful supply, easy to locate, and they are all quite wonderful. The problem with all of the books that are filled with techniques is that if we take a salesperson who is failing and have them read a book, the only thing that would have changed is the salesperson's vocabulary. Same salesperson--new words--still failing. Mindless Selling looks at many of the reasons that techniques--old and new alike--don't change results. This book looks at the powerful, hidden weaknesses that get in the way, that cause paralysis. Mindless Selling explains why salespeople already know what to do and say but are often unable to execute what they know. Through stories and case histories, the reader will learn exactly what differentiates a sales stud from a sales dud. Not techniques. Hidden Weaknesses. And the reader will learn how, with specific instructions, exercises and additional reading material, how to overcome them once and for all.