I quit reading at page 288 (in my ebook version). At the beginning I found it very interesting, but the more I read it the more bored I got. It's an interesting topic, but I don't think this book is really for me (a psychology geek). It's probably better for business people. Oh well. ( )

New job for anthropology majors! Enjoyed this on a personal level as well as its relevance for work. ( )

Super informative perspective from a marketer. ( )

Parts of this book - the part where the author WASN'T repeatedly reminding us about how amazing and brilliant his company is - were pretty interesting.

They were also few and far between. ( )

I guess his point is good, that we miss the obvious...but repeatedly stated in such a 'tada!' manner that makes you want to dislike him very much. ( )