TABLE OF CONTENTS Table of Contents:
Foreword / Elena Poniatowska
I. Reclaiming the History of Postrevolutionary Mexico
Assembling the Fragments: Writing a Cultural History of Mexico Since 1940 / Gilbert M. Joseph, Anne Rubenstein and Eric Zolov
Making It Real Compared to What? Reconceptualizing Mexican History Since 1940 / Arthur Schmidt
II. At Play Among the Fragments
Mexico's Pepsi Challenge: Traditional Cooking, Mass Consumption, and National Identity / Jeffrey M. Pilcher
The Selling of Mexico: Tourism and the State, 1929-1952 / Alex Saragoza
Today/ Tomorrow and Always: The Golden Age of Illustrated Magazines in Mexico, 1937-1960 / John Mraz
Myths of Cultural Imperialism and Nationalism in Golden Age Mexican Cinema / Seth Fein
Bodies, Cities, Cinema: Pedro Infante's Death as Political Spectacle / Anne Rubenstein
Discovering a Land "Mysterious and Obvious": The Renarrativizing of Postrevolutionary Mexico / Eric Zolov
Toiling for the "New Invaders": Autoworkers, Transnational Corporations, and Working-Class Culture in Mexico City, 1955-1968 / Steven J. Bachelor
El Santos and the Return of the Killer Aztecs! / Jis y Trino
Masked Media: The Adventures of Lucha Libre on the Small Screen / Heather Levi
Corazon del Rocanrol / Ruben Martinez
Cultural Industries in the Free Trade Age: A Look at Mexican Television / Omar Hernandez and Emile McAnany
Cablevision(nation) in Rural Yucatan: Performing Modernity and Mexicanidad in the Early 1990s / Alison Greene
The Aura of Ruins / Quetzil E. Castaneda
III. Final Reflections
Transnational Processes and the Rise and Fall of the Mexican Cultural State: Notes from the Past / Mary Kay Vaughan.