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Ladataan... How I Raised Myself from Failure to Success in Selling (1951)Tekijä: Frank Bettger
Ladataan...
Kirjaudu LibraryThingiin nähdäksesi, pidätkö tästä kirjasta vai et. Ei tämänhetkisiä Keskustelu-viestiketjuja tästä kirjasta. The secret behind the success of Gary Bencivenga in copywriting. ( ) Most of the points are similar to Dale Carn's book since he was the teacher of Bettger. Book was published in 1949 and even though most of the examples were short, it was not easy to read. To be honest, I didn't really love or like the book but there are just many important points that I need to constantly revise esp when I am in sales. Most of the points are similar to Dale Carn's book since he was the teacher of Bettger. Book was published in 1949 and even though most of the examples were short, it was not easy to read. To be honest, I didn't really love or like the book but there are just many important points that I need to constantly revise esp when I am in sales. I read Frank Bettger's book as part of the marketing company I am with. They like to read up on books regularly. This helps clarify some questions sellers may have. Read it over to brush up on how you sell. People forget basic selling skills. "Sign on the dotted line," and hand the prospect/buyer your pen. That gesture makes a difference, handing him the pen to sign. If you want to sell to a busy person, say to him "I know you have busy schedule, I would like to drive you around to where you are going Mr. Bettger." Offer them service. ei arvosteluja | lisää arvostelu
Distinctions
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas--or anything else--this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable--and more valuable to your company--when you apply Bettger's keen insights on: * The power of enthusiasm * How to conquer fear * The key word for turning a skeptical client into an enthusiastic buyer * The quickest way to win confidence * Seven golden rules for closing a sale Kirjastojen kuvailuja ei löytynyt. |
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