Julian Blaustein's production of this mildly supernatural romance is as sleek and pictorially entrancing as any romance we've looked at this year. From the atelier of the heroine, who is a dealer in primitive art, to a smoky night club in Greenwich Village, where the local sorceresses and their apprentices play, it is vividly visual and suggestive....Bell, Book and Candle," like the stage play, is only so-so sorcery, but it comes pretty close to magic so far as its color values are concerned.

Richard Quine’s direction gets everything possible out of the screenplay and the cast. But with Kim Novak the central figure, the picture lacks the spontaneity and sparkle written in by playwright John Van Druten.
The offbeat story is concerned with witches and warlocks (male gender of the broomstick set) operating against today’s world of skepticism and realism. James Stewart is the straight man thrust by chance into a group of people, headed by Novak, where incantations, spells and sorcery are accepted as realities as commonplace as processed foods. Novak literally weaves a spell on Stewart to make him fall in love with her.