Partial table of contents:STRATEGIES IN CONTEXT.Effective Strategies in Emerging Industries (R. Calori).Technology and Competitive Strategy in Food Retailing (J. Senker).Footfalls of the Future: The Emergence of Strategic Frames and Formulae (R. Loveridge).STRUCTURES, BOUNDARIES AND ALLIANCES.The Mutual Organization: A New Form of Cooperation in a High-Technology Industry (C. Koenig & R.-A.Thiétart).The Changing Structures of R & D: From Centralization to Fragmentation (R. Whittington).Innovation-Design and Innovation Poles (P. Clark & C. DeBresson).CRISIS, LEARNING AND ADAPTATION.New Production Technology and Work Roles: A Paradox of Flexibility Versus Strategic Control?(B. Jones).Incremental Innovation and Appropriative Learning Styles in Direct Services (R. Loveridge).Managing the Future: Questions and Dilemmas (M. Pitt).Index.