When the term "ageism" was coined in 1969, many problems of exclusion seemed resolved by government programs like Social Security and Medicare. As people live longer lives, today's great demotions of older people cut deeper into their self-worth and human relations, beyond the reach of law or public policy. In Ending Ageism, or How Not to Shoot Old People, award-winning writer and cultural critic Margaret Morganroth Gullette confronts the offenders: the ways people aging past midlife are portrayed in the media, by adult offspring; the esthetics and politics of representation in photography, film, and theater; and the incitement to commit suicide for those with early signs of "dementia." In this original and important book, Gullette presents evidence of pervasive age-related assaults in contemporary societies and their chronic affects. The sudden onset of age-related shaming can occur anywhere-the shove in the street, the cold shoulder at the party, the deaf ear at the meeting, the shut-out by the personnel office or the obtuseness of a government. Turning intimate suffering into public grievances, Ending Ageism, Or How Not to Shoot Old People effectively and beautifully argues that overcoming ageism is the next imperative social movement of our time. About the cover image: This elegant, dignified figure--Leda Machado, a Cuban old enough to have seen the Revolution--once the center of a vast photo mural, is now a fragment on a ruined wall. Ageism tears down the structures that all humans need to age well; to end it, a symbol of resilience offers us all brisk blue-sky energy. "Leda Antonia Machado" from "Wrinkles of the City, 2012." Piotr Trybalski / Trybalski.com. Courtesy of the artist. For more information, an excerpt, links to reviews, and special offers on this book, go to: https://www.rutgersuniversitypress.org/ending-ageism Related website: (https://www.brandeis.edu/wsrc/scholars/profiles/gullette.html)