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The Tipping Point: How Little Things Can…
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The Tipping Point: How Little Things Can Make a Big Difference (alkuperäinen julkaisuvuosi 2000; vuoden 2002 painos)

– tekijä: Malcolm Gladwell (Tekijä)

JäseniäKirja-arvostelujaSuosituimmuussijaKeskimääräinen arvioMaininnat
19,381304163 (3.84)222
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.… (lisätietoja)
Jäsen:khorrick
Teoksen nimi:The Tipping Point: How Little Things Can Make a Big Difference
Kirjailijat:Malcolm Gladwell (Tekijä)
Info:Back Bay Books (2002), 301 pages
Kokoelmat:Oma kirjasto
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Leimahduspiste (tekijä: Malcolm Gladwell (Author)) (2000)

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Näyttää 1-5 (yhteensä 304) (seuraava | näytä kaikki)
"Um livro fascinante que vai fazer você ver o mundo de forma diferente." – Fortune

"Uma análise refinada das epidemias sociais, quer se trate de tendências da mo da, de doenças ou de padrões de comportamento, como a prática de crimes." – USA Today

Você já ficou intrigado pensando no que faz com que um produto, um serviço ou mesmo atitudes virem moda da noite para o dia? Já imaginou que tipo de mudança faz, por exemplo, com que livros desconhecidos se transformem em best-sellers? Ou o que explica o aumento do consumo de cigarros entre os adolescentes, apesar da campanha antitabagista?

Nesse livro − que já vendeu mais de 5 milhões de exemplares em todo o mundo e está há mais de 200 semanas a lista de best-sellers do New York Times − Malcolm Gladwell apresenta uma maneira instigante e original de entender fenômenos sociais desse tipo: vê-los como epidemias.

"Idéias, produtos, mensagens e comportamentos se espalham como vírus", diz o autor. E o momento decisivo em que essas novidades se alastram − ou se acabam − é o que ele chama de o Ponto da Virada. Esse instante crítico surge com mudanças que, embora pequenas, surtem um efeito extraordinário.

Mas nem sempre as novidades contagiantes são benéficas. Basta pensar na epidemia de suicídios que arrebatou adolescentes da Micronésia por uma década depois que um jovem rico e carismático tirou a própria vida.

Partindo dessa tremenda influência que sofremos do meio, Gladwell pergunta: por que então algumas epidemias que poderiam ser "boas" não emplacam, como é o caso da campanha antitabagista entre os jovens?

Sua reposta é que as pessoas podem transformar radicalmente seus comportamentos ou suas crenças desde que estejam diante do estímulo certo. E aqui ele nos mostra como identificar e até construir esses estímulos.
  JefersonMello | Jun 1, 2021 |
All creators want to see their finished products get broad attention. This book investigates that illusive point where things fall in line, momentum begins to build and success is inevitable. Like with other Gladwell books, The Tipping Point is peppered with stories that seem unrelated at first, but are always brought back to the central theme (something I wish I was as good at). It's an entertaining book, and an informative book, but I felt it was missing a way to FIND a tipping point. ( )
  adamfortuna | May 28, 2021 |
SINOPSIS: En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.

Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias y examina la moda, los programas infantiles de televisión, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas .

«La mejor forma de entender los cambios misteriosos que jalonan nuestra vida cotidiana (ya sea la aparición de una tendencia en la moda, el retroceso de las oleadas de crímenes, la transformación de un libro desconocido en un éxito de ventas, el aumento del consumo de tabaco entre los adolescentes, o el fenómeno del boca a oreja) es tratarlos como puras epidemias. Las ideas, los productos, los mensajes y las conductas se extienden entre nosotros igual que los virus.»
Malcolm Gladwell
  ATIB | Apr 20, 2021 |
A colleague recommended this book to me many years ago but you know how it goes - it was ages before I spotted it one day in a secondhand bookshop and bought it, and even longer before I decided to dust it off the TBR shelf. It's now 20 years old, which makes me wish I'd picked it up earlier so the content would have felt a little more 'now', but nonetheless it makes for a very interesting read.

In this book Gladwell investigates why small things can hit tipping points which have a big impact, and he determines that at least one of three rules must apply: The Law of the Few, The Stickiness Factor and the Power of Context.

The Law of the Few focuses on connectors and the notion that a small percentage of people who are serial connectors are pivotal in creating change and tipping points. If Gladwell was writing this book today there's no doubt that his example mavens would include social media influencers, but back in 2000 Instagram and Facebook were yet to be thought up so Gladwell's examples includes the good old days of street trends when a handful of cool kids in East Village and Soho were responsible for transforming the almost dead Hush Puppies brand into the new must have footwear of choice with annual sales of over 1 million pairs. I liked that example - it made me feel nostalgic for my youth when we were influenced by the cool kids rather than some Botoxed tanorexic off some crap reality TV show.

The Stickiness Factor says that there are specific ways of making a contagious message memorable through relatively small changes in presentation and structuring of information. This chapter focused on what made Sesame Street work a game-changer in the world of children's education via TV in its day, and also the new learnings from child psychology that eventually made it redundant. This chapter I found less engaging than the others - there's only so much Sesame Street talk I can handle before I glaze over.

Finally, the Power of Context looks at how people's behaviour is a lot more sensitive to their environment that most of us realise. An example given is the murder of Kitty Genovese when 38 people watched her being attacked from their windows yet not a single one called the police. The argument of the Power of Context is that it is because 38 people were watching that no one called the police. Everyone assumed that someone else would, and ironically if only 1 or 2 people had witnessed her attack the chances of the police being called would have been much higher.

Another fascinating example was the sharp decrease in crime in New York in the 1990s, which resulted from a number of small changes. One theory which resulted in a massive drop in crime was the law of broken windows, which states that if one broken window is left unreplaced this will create an environment that makes it more acceptable to break further windows. The New York subway was transformed by implementing policies on the back of this theory, replacing graffiti covered cars with new carriages which were inspected each time they reached the end of the line and taken out of service until every piece of new graffiti had been removed. Other changes were implemented in the subway as well (such as cracking down on fare dodgers), and collectively a new message of zero tolerance resulted in a rapid decrease in subway crime.

I really enjoyed this book; it was interesting to read about why new ideas do or don't become contagious (and relevant for my work). Although Gladwell's examples are not current, the principles behind them are still sound, and his case studies were still hugely interesting.

4 stars - informative and thought-provoking analysis that is well researched and thought out. ( )
  AlisonY | Mar 24, 2021 |
In this book, Malcolm Gladwell explores the concept of the "tipping point", that moment when an idea, a product or a mode of behaviour becomes suddenly - and sometimes spectacularly - successful. Gladwell identifies three elements which he believes are necessary for this to happen : (i) influential individuals who "spread the word" (what he calls "the law of the few") (ii) an attractiveness intrinsic in the "message" or idea (its "stickiness") (iii) the environment or "context" which can, in subtle and effective ways, lead to a "tipping point". Gladwell then delves into each of these three elements, illustrating them with several examples and anecdotes taken from the fields of social psychology, history, economics and anthropology.

This is not the book I'd generally read. However, it was given to me as a Christmas present (together with another two Gladwell books) and I surprised myself by eagerly lapping it up in a couple of days. Are Gladwell's theories "verifiable"? I honestly don't know, and there might be other writers out there who hold very different views. However, the book's arguments are certainly laid out lucidly and convincingly. And Gladwell does know how to tell a good story, making what could have been a dry, theoretical book really "stick". ( )
  JosephCamilleri | Mar 5, 2021 |
Näyttää 1-5 (yhteensä 304) (seuraava | näytä kaikki)
I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel.
 
What Mr. Gladwell has to say is instructive. If he hasn't got all the answers, he certainly offers a fresh way of looking at the problems.
 
Gladwell's narrative voice is so chummy and seductive, it's easy to get drawn into his worldview.
 
But still: $1 million ... Here's a tip: Don't believe the hype.
 
The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium.
 

» Lisää muita tekijöitä (4 mahdollista)

Tekijän nimiRooliTekijän tyyppiKoskeeko teosta?Tila
Gladwell, MalcolmTekijäensisijainen tekijäkaikki painoksetvahvistettu
Gladwell, MalcolmKertojamuu tekijäeräät painoksetvahvistettu
Sandin, GunnarKääntäjämuu tekijäeräät painoksetvahvistettu
Sinun täytyy kirjautua sisään voidaksesi muokata Yhteistä tietoa
Katso lisäohjeita Common Knowledge -sivuilta (englanniksi).
Kanoninen teoksen nimi
Alkuteoksen nimi
Teoksen muut nimet
Alkuperäinen julkaisuvuosi
Henkilöt/hahmot
Tärkeät paikat
Tärkeät tapahtumat
Kirjaan liittyvät elokuvat
Palkinnot ja kunnianosoitukset
Tiedot englanninkielisestä Yhteisestä tiedosta. Muokkaa kotoistaaksesi se omalle kielellesi.
Epigrafi (motto tai mietelause kirjan alussa)
Omistuskirjoitus
Tiedot englanninkielisestä Yhteisestä tiedosta. Muokkaa kotoistaaksesi se omalle kielellesi.
To my parents,
Joyce and Graham Gladwell
Ensimmäiset sanat
Tiedot englanninkielisestä Yhteisestä tiedosta. Muokkaa kotoistaaksesi se omalle kielellesi.
For Hush Puppies -- the classic American brushed-suede shoes with lightweight crepe sole -- the Tipping Point came somewhere between late 1994 and early 1995.
Sitaatit
Viimeiset sanat
Tiedot englanninkielisestä Yhteisestä tiedosta. Muokkaa kotoistaaksesi se omalle kielellesi.
(Napsauta nähdäksesi. Varoitus: voi sisältää juonipaljastuksia)
Erotteluhuomautus
Julkaisutoimittajat
Kirjan kehujat
Tiedot englanninkielisestä Yhteisestä tiedosta. Muokkaa kotoistaaksesi se omalle kielellesi.
Alkuteoksen kieli
Tiedot englanninkielisestä Yhteisestä tiedosta. Muokkaa kotoistaaksesi se omalle kielellesi.
Canonical DDC/MDS
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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Keskiarvo: (3.84)
0.5 6
1 60
1.5 12
2 224
2.5 43
3 1065
3.5 221
4 1917
4.5 135
5 1087

Hachette Book Group

Hachette Book Group on kustantanut tämän kirjan 5 painosta.

Painokset: 0316346624, 0316316962, 1586217453, 1570427933, 1600240054

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