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Tekijä: Malcolm Gladwell
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In this book, Malcolm Gladwell explores the concept of the "tipping point", that moment when an idea, a product or a mode of behaviour becomes suddenly - and sometimes spectacularly - successful. Gladwell identifies three elements which he believes are necessary for this to happen : (i) influential individuals who "spread the word" (what he calls "the law of the few") (ii) an attractiveness intrinsic in the "message" or idea (its "stickiness") (iii) the environment or "context" which can, in subtle and effective ways, lead to a "tipping point". Gladwell then delves into each of these three elements, illustrating them with several examples and anecdotes taken from the fields of social psychology, history, economics and anthropology.
This is not the book I'd generally read. However, it was given to me as a Christmas present (together with another two Gladwell books) and I surprised myself by eagerly lapping it up in a couple of days. Are Gladwell's theories "verifiable"? I honestly don't know, and there might be other writers out there who hold very different views. However, the book's arguments are certainly laid out lucidly and convincingly. And Gladwell does know how to tell a good story, making what could have been a dry, theoretical book really "stick".
"The Tipping Point" came out in 2006, and since then its big points have been very widely discussed, and put into practice. That means that it wasn't as exciting or informative as it would have been, had I not come to the party 17 years late! Still, it's a thought- provoking and interesting book.
There are many ways in which small actions or changes can have a big impact:
The butterfly effect: Small actions can sometimes have far-reaching consequences, like the idea of a butterfly flapping its wings causing a tornado on the other side of the world. This concept, known as the butterfly effect, suggests that small changes can sometimes set off a chain reaction that leads to significant outcomes.
Compounding effects: Small actions repeated over time can add up to make a big difference. For example, saving a small amount of money each month can add up to a significant amount over time due to the power of compounding.
Synergy: Small actions taken in combination with others can have a greater impact than those actions would have on their own. For example, a group of people working together can achieve more than they would individually.
The tipping point: Sometimes, small changes can be the catalyst for larger ones. For example, a small shift in public opinion can lead to a major change in policy.
Overall, it is important to remember that small actions can have a big impact, and that every action, no matter how small, can make a difference.
There are many factors that can influence how we see the world and our perspective on it. Some of these may include:
Personal experiences: Our individual experiences shape how we see and understand the world. Different people may have different perspectives based on their unique backgrounds, cultures, and life events.
Education: Our education and learning experiences can also shape how we see the world. Learning about new subjects and ideas can broaden our perspective and help us understand the world in different ways.
Travel: Traveling to new places and experiencing new cultures can also change our perspective on the world. It can give us the opportunity to see things from a different perspective and to understand the world in a more diverse and complex way.
Relationships: Our relationships with others can also influence how we see the world. Interacting with people who have different backgrounds and perspectives can broaden our understanding and help us see things in a new light.
Personal growth: As we grow and develop as individuals, our perspectives on the world can change. Personal growth can involve learning new things, gaining new experiences, and gaining a deeper understanding of ourselves and the world around us.
Overall, there are many factors that can influence our perspective on the world, and it is important to be open to new ideas and experiences that can help us see things in a different way.
Näyttää 1-5 (yhteensä 319) (seuraava | näytä kaikki)
I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel.
What Mr. Gladwell has to say is instructive. If he hasn't got all the answers, he certainly offers a fresh way of looking at the problems.
Gladwell's narrative voice is so chummy and seductive, it's easy to get drawn into his worldview.
But still: $1 million ... Here's a tip: Don't believe the hype.
The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium.
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Malcolm Gladwell 4 Book Set: Blink, Tipping Point, Outliers, What the Dog Saw (tekijä: Malcolm Gladwell)
Malcolm Gladwell: Collected (tekijä: Malcolm Gladwell)
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Englanninkielinen Wikipedia (16)
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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What Gladwell describes, at a very superficial level and without any kind of scientific analysis, is how outcomes in fields like marketing, public health, and social behaviour can be determined by rather small-scale inputs, as long as they are applied in exactly the right place. Which is probably something we all knew already. It's all presented quite charmingly, in the form of case-studies written in the best New Yorker style (frame the chapter with your big story, interrupting it with subsidiary pieces of evidence, identify an engaging representative person for each bit of the story, scatter in a few subjective elements...). So it's very readable, but it all leaves you with that vaguely unsatisfied feeling that you always get from books on pop psychology or business. A good disposable book for a shortish train journey. ( )