Pointless but inexplicably fun to read. Clearly, the authors had just as much fun writing it. Repeats the tired old revisionist myth about Ada Lovelace and makes reaching claims about art but all is forgiven, its just too positive to be angry about it. ( )

I've been missing my nonfiction kicks. I thought this one sounded fantastic, so I picked it up to revel in all the grand things that creativity does (and why we need to foster it, dammit).

Of course, books like this are pretty much preaching to the choir. The people who read them are usually very aware of the uses and needs and the universality of the IDEA of creativity.

No matter who you are, where you come from, you're just as likely to be creative or not creative, as is your natural proclivity. No amount of money or lifestyle can change it, but conversely, all creative works, whether scientific, by expression, or composition, necessarily draws from the ideas and forms that came before it. In other words, no art is created in a vacuum and the creation of true creativity can't be forced.

This book is perfect for those self-selected readers because it doesn't skimp on the myriad examples of how all kinds of creativity informs each kind. Music and math have long been tied tightly together, but so is innovation to science fiction, math to graphics, and hundreds of other interconnections that lead from disparate sources like paleontology to windshields to instruction manuals aboard the Apollo to any number of meme-revolutions to the technological breakthroughs we have today, each one building on the next.

From a personal standpoint, I point to the explosion of novelists out there now. They're all building on each other and revolutionizing the direction of storytelling faster and faster, diving into stagnation and even faster revolutions until we get some truly astounding works.

Each is Bending, Breaking, Bending, and Blending the things that came before.

As a nonfiction work on what creativity is and why it should be encouraged, it delves mostly into the sociological slant but it also doesn't stint on the personal reasons. As in, why each and every one of us needs to keep our minds supple, and why the counter-arguments are bogus since we do all of the three B's anyway. :) The argument is to expand it across all areas so that the ideas can continue to cross-pollinate. :)

Do I agree with this sentiment?

HELL YES. Did I self-select myself to read this book? Hell Yes. Am I biased as all hell? Hell yes.

Is it wrong? No. I think all the ideas expressed make perfect sense. Even objectively. :) So there. ( )

This is a fun read, an entertaining pop exposition of human creativity with lots of interesting supporting anecdotes and illustrations. The authors categorizes creativity into three clusters: bending, breaking, and blending. Contrary to popular belief, creativity is not only accessible to the genius mind, but can be achieved by almost anyone, and can be taught as well, unlike approaches used in most school curricula, which resort to rote. One takeaway, children who were praised for efforts on tests, versus just being praised for results, were willing to take on greater challenges, as opposed to risking their reputations by further testing.