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Free Prize Inside: The Next Big Marketing…
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Free Prize Inside: The Next Big Marketing Idea (vuoden 2004 painos)

– tekijä: Seth Godin (Tekijä)

JäseniäKirja-arvostelujaSuosituimmuussijaKeskimääräinen arvioMaininnat
351756,146 (3.57)1
Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation-a free prize inside. You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius-you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea. We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.… (lisätietoja)
Jäsen:halbrook
Teoksen nimi:Free Prize Inside: The Next Big Marketing Idea
Kirjailijat:Seth Godin (Tekijä)
Info:Portfolio Hardcover (2004), Edition: First Printing, Notations, 256 pages
Kokoelmat:Oma kirjasto
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Free Prize Inside: The Next Big Marketing Idea (tekijä: Seth Godin)

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Näyttää 1-5 (yhteensä 7) (seuraava | näytä kaikki)
Seth's books are chock full of ideas. I am not sure if he is a marketeer or entrepreneur but the result is the same. Do what is needed to make sales. ( )
  jclyne | Oct 2, 2009 |
I recommend all of Seth Godin's books for business and marketing. Always something new to learn and add to your business. Very simple and practical. This is a solid book. ( )
  markdeo | Apr 16, 2009 |
This inspires the reader to think of ideas that will get attention and differentiate in sometimes extreme ways. The champion must also have the heart to believe it and sell it. Business is full of obvious cases where the sole winner did just that. They need to sell it at the top, at the bottom, wherever will work. He also talks about "edgecraft" as superior to brainstorming. Take a good concept and make it more by taking some dimension to the edge (flexibility, cheeriness, cleanliness, organizational parameters, tradition, etc). ( )
  jpsnow | May 25, 2008 |
I went into this book with low expectations and was greatly surprised. Not only did it live down to those expectations, I was amazed that a book could be created from such an amalgam of disconnected stories and hindsight predictions of success. This book is nothing more than platitudes and stories, then more platitudes, then a lot more stories. And, while success stories are the realm of any consultant, it doesn’t even appear that the stories used in this book are the result of anything the author has done; rather just pick and chose from the Wall Street Journal to match his needs. This combination of pithy comments and stories reaches its lowest point in the third chapter when there is literally a ten-page list of ideas – starting with a paragraph that begins “The rest of this chapter can’t help but be sort of random.” Well, actually, if it was a well-written book, it could keep from being random. But then, why should it be any different than the rest of the book. And the book really digs into the depths at the end, where there are 38 pages of notes. First, if it was important enough to say, why wasn’t it included in the text? Second, it wasn’t important enough to say. Oh, and did I mention the author goes overboard being self-referential to his other book – Purple Cow? The only Free Prize Inside! was the fact that the company gave this to me for free. (Wonder what I’ll get at the used book store?) ( )
  figre | Feb 24, 2008 |
Näyttää 1-5 (yhteensä 7) (seuraava | näytä kaikki)
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Englanninkielinen Wikipedia (1)

Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation-a free prize inside. You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius-you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea. We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.

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