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Salt Sugar Fat: How the Food Giants Hooked…
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Salt Sugar Fat: How the Food Giants Hooked Us (alkuperäinen julkaisuvuosi 2013; vuoden 2014 painos)

Tekijä: Michael Moss (Tekijä)

JäseniäKirja-arvostelujaSuosituimmuussijaKeskimääräinen arvioMaininnat
1,5588611,471 (4.01)85
Business. Health & Fitness. Sociology. Nonfiction. HTML:NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Atlantic The Huffington Post Mens Journal MSN (U.K.) Kirkus Reviews Publishers Weekly

#1 NEW YORK TIMES BESTSELLER WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE

From a Pulitzer Prizewinning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
 
In the spring of 1999 the heads of the worlds largest processed food companiesfrom Coca-Cola to Nabiscogathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.
 
Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation, making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the roomthe CEO of General Millsstood up to speak, clearly annoyed. And by the time he sat down, the meeting was over.
 
Since that day, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. Its no wonder, then, that one in three adults, and one in five kids, is clinically obese. Its no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.
 
In Salt Sugar Fat, Pulitzer Prizewinning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half centuryincluding Kraft, Coca-Cola, Lunchables, Kellogg, Nestl, Oreos, Cargill, Capri Sun, and many moreMosss explosive, empowering narrative is grounded in meticulous, often eye-opening research.
 
Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the bliss point of sugary beverages or enhance the mouthfeel of fat by manipulating its chemical structure. He unearths marketing campaigns designedin a technique adapted from tobacco companiesto redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as fat-free or low-salt. He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of heavy usersas the companies refer to their most ardent...
… (lisätietoja)
Jäsen:dnubot
Teoksen nimi:Salt Sugar Fat: How the Food Giants Hooked Us
Kirjailijat:Michael Moss (Tekijä)
Info:Random House Trade Paperbacks (2014), Edition: Reprint, 480 pages
Kokoelmat:Oma kirjasto
Arvio (tähdet):*****
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Salt Sugar Fat: How the Food Giants Hooked Us (tekijä: Michael Moss) (2013)

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» Katso myös 85 mainintaa

Näyttää 1-5 (yhteensä 87) (seuraava | näytä kaikki)
Good Lord. Kudos for a thoroughly researched, APPALLING work. I am officially over processed foods forever. Done with plastics, packaging, additives, and everything mentioned in this book. Michael Moss has done a great service with this book. Cannot recommend highly enough. ( )
  fmclellan | Jan 23, 2024 |
Lots to think about when evaluating my diet. ( )
  pollycallahan | Jul 1, 2023 |
I didn't read it all.
  KellyCook | May 12, 2023 |
Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales.
  marshamcg | Apr 20, 2022 |
This is a book I think everyone should read. It is amazing how manipulated we have become without being aware of it. Processed food is our enemy, convenient though it is. Most people in the back of their minds realize this, but our busy lives make change difficult. This book shows us how hard the food industry has worked to sell us more and more of their version of food. ( )
  Wren73 | Mar 4, 2022 |
Näyttää 1-5 (yhteensä 87) (seuraava | näytä kaikki)
There is a certain enlightened segment of America that relishes a good gastro-scolding, whether delivered gently by a Michael Pollan (“Eat food. Not too much. Mostly plants”) or more vituperatively by a Mark Bittman (“In the time it takes to go into a McDonald’s, stand in line, order, wait, pay and leave, you could make oatmeal for four while taking your vitamins, brushing your teeth and half-unloading the dishwasher”). But there is a much larger segment of America whose members heedlessly eat processed foods that make them overweight and unwell. Michael Moss, a dogged investigative reporter who neither scolds nor proselytizes, is here for them.
lisäsi lorax | muokkaaNew York Times, David Kamp (Mar 15, 2013)
 

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Englanninkielinen Wikipedia (2)

Business. Health & Fitness. Sociology. Nonfiction. HTML:NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Atlantic The Huffington Post Mens Journal MSN (U.K.) Kirkus Reviews Publishers Weekly

#1 NEW YORK TIMES BESTSELLER WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE

From a Pulitzer Prizewinning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
 
In the spring of 1999 the heads of the worlds largest processed food companiesfrom Coca-Cola to Nabiscogathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.
 
Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation, making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the roomthe CEO of General Millsstood up to speak, clearly annoyed. And by the time he sat down, the meeting was over.
 
Since that day, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. Its no wonder, then, that one in three adults, and one in five kids, is clinically obese. Its no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.
 
In Salt Sugar Fat, Pulitzer Prizewinning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half centuryincluding Kraft, Coca-Cola, Lunchables, Kellogg, Nestl, Oreos, Cargill, Capri Sun, and many moreMosss explosive, empowering narrative is grounded in meticulous, often eye-opening research.
 
Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the bliss point of sugary beverages or enhance the mouthfeel of fat by manipulating its chemical structure. He unearths marketing campaigns designedin a technique adapted from tobacco companiesto redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as fat-free or low-salt. He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of heavy usersas the companies refer to their most ardent...

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