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Trust Me, I'm Lying: Confessions of a…

Trust Me, I'm Lying: Confessions of a Media Manipulator (vuoden 2013 painos)

– tekijä: Ryan Holiday (Tekijä)

JäseniäKirja-arvostelujaSuosituimmuussijaKeskimääräinen arvioMaininnat
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An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
Teoksen nimi:Trust Me, I'm Lying: Confessions of a Media Manipulator
Kirjailijat:Ryan Holiday (Tekijä)
Info:Portfolio (2013), Edition: unabridged, 352 pages
Kokoelmat:Aion lukea
Arvio (tähdet):

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Trust Me, I'm Lying: Confessions of a Media Manipulator (tekijä: Ryan Holiday)


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Näyttää 1-5 (yhteensä 23) (seuraava | näytä kaikki)
Introduction illustrated by personal experience of media manipulation (through blogs, pivoting/escalation, and other techniques) and the influence this has had on the world. Nothing really magic, but does shake one's faith (if there were any left) in both the mainstream media and the bloggers/online, as they are both very connected and vulnerable to compromise. ( )
  octal | Jan 1, 2021 |
Just like the media, you shouldn't trust this book 100%. But a lot of what Ryan postulates can be confirmed with a quick visit to techmeme or gawker. It's depressing, true, but knowing (at least part of) the truth helps you to not fall for all the schemes. ( )
  ladyars | Dec 31, 2020 |
Absolutely terrifying account of how easily the online media is manipulated. It's worth a read, but it will change you. ( )
  isovector | Dec 13, 2020 |
If you want to be freaked about about the current state of news and online culture, then this is the book for you! Holiday, a man who writes this as a sort of confession of sins, freely admits to using and even inventing some of the underhanded ways that bloggers are manipulated, rumors are spread and people made famous or influential. He loved it all, until it turned against him. Until he saw it lead to serious consequences for unsuspecting and innocent people and until it made rather than reported the news. One of those books you can use that old saw, thought provoking, and mean it without hesitation. ( )
  Colleen5096 | Oct 29, 2020 |
This is a seminal work that regrettably, I've waited until now to read. Perhaps if fewer people had done as I did, and instead had absorbed everything this book has to offer before 2016's catastrophic election, we might have avoided our present national nightmare. And yet.

Ryan Holiday's focus is primarily on his work for American Apparel and his friend Tucker Max, and how he was able to plant stories and gin up narratives to further the interests of his clients (higher sales volumes, typically). While some of the end results are innocuous enough, the ease with which he's able to accomplish his goals speak to broader vulnerabilities - terrifying ones, really - through the media we consume, and that, he claims, was the impetus for writing this book.

The structure and incentives around which the modern media ecosystem has developed are perverse and actively undermine the mission of reporting anything resembling "objective truth" or "newsworthiness." With the economics of digital media heavily focused on ad click revenue (keeping in mind that this book was written in 2012), Holiday writes about how easy it is to game content producers by helping them generate traffic through patently false and "controversial" non-stories that he plants. Anonymous tips, simple comments, tweets, etc. - all of these tactics work only because media outlets do not, in fact, bother fact-checking or verifying sources. It's an economy built on sand, chasing clicks, reporting abject nonsense, and that's how stories comprising "fake news" are so easily digested and believed - they follow the same superficial patterns as "real news."

Some of this has changed. While the Washington Post may have adopted the Upworthy house style for headline writing, the content is better than that. Consolidation, for all the other ills it causes, have reduced the competition that generated some of the worst offenders. And as paywalls and subscription models continue to replace ad-derived revenues, the trend of chasing clicks only will hopefully dwindle. But digital media (or, collectively, "blogs," as Holiday somewhat fussily insists on calling it) still faces the same challenges of veracity, relevance, judgement, and importance that it did then. Look at the New York Times's unbelievable focus on Hillary Clinton email stories, or the remarkable consistency with which white, right-wing men are the sole guests on Sunday morning talk shows. A cloistered media that self-corrects to the point of overreaction and caricature is how you continue to discredit much of legacy and establishment media, particularly when the credulously repeat claims first lobbed by the nastier of the extreme right websites.

Some of Trust Me, I'm Lying has not aged well, particularly Holiday's continual defense of Max and his lamentations of the "unjust mob condemnations" of Woody Allen and Scott Adams, of all people. In our present moment, figures like these - and their anything-but-exaggerated sins - are hardly the victims of an overzealous auto-da-fe. His grudge towards Gawker, while understandable for the timeframe in which Holiday wrote the book, cannot be seen as anything but petty by today's standards - a plutocrat destroyed Gawker, an independent journalism outfit, for much less.

Furthermore, Holiday's own dismissal of snark as an ineffectual tool of the already powerless rings hollow in this day and age, when a national legislature, operating on behalf of its oligarchic donor class, can completely overwhelm any oppositional tactic (be it street protests or calling one's legislator or other means of direct action) and pass massively unpopular bills into law. In times like these, a cynical attitude towards the policy process is more or less inevitable.

But while these sections make for a somewhat awkward postscript, they don't detract from the ultimate message Holiday has written. Online media is badly, terribly, deeply broken, and it's doing almost anything but informing us. And we're living the consequences of that every day. ( )
  goliathonline | Jul 7, 2020 |
Näyttää 1-5 (yhteensä 23) (seuraava | näytä kaikki)
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If you were being kind, you would say my job is in marketing and public relations, or online advertising and strategy.
Tiedot englanninkielisestä Yhteisestä tiedosta. Muokkaa kotoistaaksesi se omalle kielellesi.
The news has always been riddled with errors, because it is self-referential instead of self-critical.
Bloggers don't fabricate news, but they do suspend their disbelief, common sense, and responsibility in order to get to big stories first.
[Snark is] a cheap way to write without thinking while still sounding clever.
The central question for the Internet is not, Is this entertaining? but, Will this get attention? Will it spread?
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An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.

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