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Winning the Story Wars: Why Those Who Tell…
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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories… (vuoden 2012 painos)

– tekijä: Jonah Sachs (Tekijä)

JäseniäKirja-arvostelujaSuosituimmuussijaKeskimääräinen arvioKeskustelut
865245,192 (3.32)-
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: * Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray * Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual * Memorable stories based on timeless themes build legions of eager evangelists * Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world * Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn't come just from telling great stories, but from learning to live them.… (lisätietoja)
Jäsen:MarComLibrary
Teoksen nimi:Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Kirjailijat:Jonah Sachs (Tekijä)
Info:Harvard Business Review Press (2012), Edition: 1, 288 pages
Kokoelmat:Oma kirjasto
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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future (tekijä: Jonah Sachs)

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näyttää 5/5
I’ve just finished reading a phenomenal book called “Winning the Story Wars" by Jonah Sachs.

It’s a handbook about the most powerful shaping forces of our world: our myths. And we’ve hit a myth gap, where our old stories aren’t working anymore. It’s time that we shift from the strategy of inadequacy to empowerment. It’s up to us to develop new myths to lay the foundation for our future.

Or you could just call it a book on marketing.

I’d say that Bill Plotkin and Charles Eisenstein are strong allies of Jonah, working in complimentary fields. ( )
  willszal | Jan 3, 2016 |
Didn't resonate with me much. It did have some good points that I took away with me but overall I was glad to be done with it. ( )
  Cygnus555 | Oct 11, 2015 |
A review of this and several other books on writing to create change can be found here: http://www.ecofriendlysask.ca/2014/08/changing-world-with-words.html ( )
  PennyMck | Aug 14, 2014 |
This book had much promise, and did partially deliver on the promise. There were some very good points about the art of story telling, and myth, and I think that Jonah started well.

I like the concept of the book and, in many ways, he was very smart to focus on the art of story telling through marketing messages. These now dominate our world. Shorter messages have dominated our world, and we have forgotten the art of writing, reading, the telling of, and the listening of a finely crafted story. This applies not only to the marketing messages we receive, but also to the books that are written.

A deeper book would have looked beyond marketing messages, and would have looked beyond American shores for inspiration. It would have also looked into the art of story telling in other countries.

Still, the book serves a great purpose, and this is something, for which we that thank Jonah. ( )
  RajivC | Mar 20, 2014 |
I’m not real sure what I expected with this book. I know I have a thing for the concept of “story”, of how “story” can help us learn and be a driver to certain actions and keep our attention and is at the root of so much of what is successful. So I guess I was looking for something in that vein (whatever that vein is.)

And, I guess this book has it. It describes the type of stories that make up advertising today. It is meant to be “how-to” book to help you define the story behind your brand. It talks about the negative approaches to story and the positive approaches.

And, throughout it all, I just yawned.

It is not that anything it says is necessarily wrong. In fact, there are some interesting approaches in here. However, the overall affect is far from awe-inspiring. I wanted a book that helped me understand story and learn more about how it impacts who we are. I got a book that talked about story, but did it with stories that, when they were all strung together, didn’t capture my attention and didn’t teach me all that much. ( )
  figre | Dec 6, 2012 |
näyttää 5/5
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Englanninkielinen Wikipedia (3)

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: * Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray * Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual * Memorable stories based on timeless themes build legions of eager evangelists * Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world * Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn't come just from telling great stories, but from learning to live them.

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