

Ladataan... Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular… (vuoden 2011 painos)– tekijä: Neville Isdell (Tekijä)
Teoksen tarkat tiedotInside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand (tekijä: Neville Isdell)
![]() - Ei tämänhetkisiä Keskustelu-viestiketjuja tästä kirjasta. Zambia This book is billed as 'A CEO's life story of building the world's Most popular Brand.' Indeed it is the story of Coke and its growth along with Neville Isdell's rise in the company. However, it is more than that. It talks about the politics in various areas that Isdell served in and the culture in Africa, Asia, and Europe. All in all it makes for interesting reading. näyttää 2/2 ei arvosteluja | lisää arvostelu
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility. No library descriptions found. |
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