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Ladataan... The Verse by the Side of the RoadTekijä: Frank Rowsome
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Kirjaudu LibraryThingiin nähdäksesi, pidätkö tästä kirjasta vai et. Ei tämänhetkisiä Keskustelu-viestiketjuja tästä kirjasta. I loved this, I really did. I am of an age (ahem) to remember Burma-Shave signs in their original habitat. I clearly remember riding along lonely Montana highways with my siblings fighting to read the little red signs out loud. (I also remember looking out the back window to read the signs on the other side of the road...backwards.) The book is short, with an adequate history of the advertising thinking behind the iconic signs, an interesting examination of the various classifications of sign sets, and the sad examination of what led to the end of it all. As I said, it's short (68 pages) so it doesn't get deeply into the theories of advertising. But that's fine. It may be there wasn't any deep theorizing in this campaign. It was fun, it was cheap, and it worked. To me, the best part of the book was the appendix. There is listed every single jingle ever used! (It took 50 pages) And yes, I easily found the ones I knew. Gave me a warm 8 year-old-in-the-back-seat feeling. I don't recall ever seeing a Burma-Shave sign, but I enjoyed reading my favorite aunt and uncle's copy during a long-ago visit. Now I have a copy of my own and it's still fun to read. I like the illustrations, too. The story about what happened when the company offered a free trip to Mars for 900 empty jars and someone qualified for that offer is my favorite chapter! näyttää 5/5 ei arvosteluja | lisää arvostelu
"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever."--1977 Minnesota Almanac The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. "Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times."--Bov Swift, Knight News Service Kirjastojen kuvailuja ei löytynyt. |
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Burma-Shave ( )