I liked this account of the rise, stumble, and re-rise of Starbucks. Schultz is passionate, and he honestly cares about all aspects of how Starbucks effects all that it touches.

But this book bothered me and I had a hard time finishing it. I just had to plow through. Schultz is very passionate and caring, but from this book, I got the impression that he is more than a little in love with himself.

As a small business owner...
I found his approach to business interesting. I found his approach both inspiring and disagreeable all at the same time.

Inspiring: He really truly cares about his employees. Health care for all? Awesome. Just... awesome. Yeah, they had to downsize at one point in time, but he did not give up that position... health care for all employees. Just. Wow.

Inspiring: He cares about the growers... though it was a bit murky about how far he goes with this. They are involved with Coffee and Farmer Equity practices, which are good. Regardless, they are doing more than anyone else their size.

Disagreeable: If you are not nearly 100% as passionate about his business as Schultz is... He doesn't get it. Schultz loves what he does and it is his life. From the book, I get the impression that he expects that of everyone from manager on up.

Disagreeable: Growth Growth Growth. He is so focused on growth and then wonders why the nature of the business has changed. He often repeats that he wants to mimic the personal nature of an Italian coffee shop. If that is the case, he wouldn't have gone public and spurred growth to 10s of 1000s of shops.

Anyway... it is a good read until it becomes a tiresome read. It is worth reading just to get in the brain of a successful businessman who is also civic-minded.

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Fascinating story by the man who built Starbuck's and may just be a future president of the United States. ( )

I enjoy a good story of success from failure. Starbucks has always seems so strong, I was amazed to learn otherwise. The company had a very low point and the turn around is amazing with a stroke of genius. I have a new respect for the company and Mr Shultz, he really forged a new path with blood and sweat. ( )

I'm not really sure why I decided to read this book. I mean, I drink Starbucks coffee (who doesn't?) but I've never been particularly interested in business or the theory behind it. Which probably means that I'm not ideally placed to review it. However, for what it's worth, I started off fascinated and quickly descended into boredom.

To qualify - I really did find it interesting to learn about the small origins of the world's biggest coffee company, and to find out about the combination of good luck and good management that lead to its growth. I also really felt Schultz's personal connection to all his stores and staff - he writes about them as parents would write about their children - and I, against my instincts, warmed to him over the course of the book. However, the book quickly became repetitive (I mean, how much is there really to say about a chain of coffee shops?) and as Schultz repeated his business mantras over and over again, I became rather turned off. ( )

“Onward” documents Starbucks fall from glory and the second coming of Howard Schultz – Starbucks’ first CEO, who returned to his position after stepping down from daily operations nearly seven years prior. Whether or not one is a Starbucks devotee, “Onward” is well-told and packed with great business acumen and leadership insights. B+ ( )