Eighty percent of all change programmes fail. This text attempts to explain why, and how the other 20 percent succeed. Change is a risk, yet most organizations today face radical change in order to survive. Markets expand and contract, technology revolutionizes whole industries, companies merge, are taken over, go public or go back to being private. Such comments, and reasons for success or failure in a wide variety of companies are reflected in the fictitious case studies that form the core of this text. Each follows the same pattern of short narrative, discussion, key points, and concluding principles. The book is rooted in real experience which should increase the chance of the change programme succeeding.