SarjatAdvertising and Consumer Psychology
8 Teokset
Suosituimmuussija 60,596 (66 Jäseniä)
91 Kirjat
1 Arvostele
Advertising Exposure, Memory and Choice (tekijä: Andrew A. Mitchell) 4 kappaletta | |
Applying Social Cognition to Consumer-Focused Strategy (tekijä: Frank R Kardes) 5 kappaletta | |
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (tekijä: David A. Aaker) 10 kappaletta | |
Diversity in Advertising: Broadening the Scope of Research Directions (tekijä: Jerome D. Williams) 4 kappaletta | |
Measuring Advertising Effectiveness (tekijä: William D. Wells) 4 kappaletta | |
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (tekijä: Curtis P. Haugtvedt) 20 kappaletta | |
Persuasive Imagery: A Consumer Response Perspective (tekijä: Linda M. Scott) 16 kappaletta | |
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (tekijä: L.J. Shrum) 27 kappaletta, 1 arvostelu |
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