Picture of author.

Michael Silverstein (2) (1955–)

Teoksen Trading Up: The New American Luxury tekijä

Katso täsmennyssivulta muut tekijät, joiden nimi on Michael Silverstein.

Michael Silverstein (2) has been aliased into Michael J. Silverstein.

4 teosta 288 jäsentä 1 Review

Tekijän teokset

Merkitty avainsanalla

Yleistieto

Syntymäaika
1955
Sukupuoli
male

Jäseniä

Kirja-arvosteluja

I mostly picked this up because it was the best choice at the airport bookstore, but I had also read intriguing reviews. And I figured I was one of the consumers this book is about; I buy many of the brands they discuss. It's mostly written as a guide to marketing to these consumers, but it's still an interesting read when you're just a consumer rather than a brand owner. I don't feel manipulated after reading it. It makes homeowning sound dangerously expensive in ways I hadn't considered. Some of the numbers seemed off -- I only earn about half the salary they give for the official demographic that buys these products. Everything else rang true, however. In quoting random consumers, there seemed to be an unusually high number of librarians.… (lisätietoja)
½
 
Merkitty asiattomaksi
kristenn | Nov 23, 2009 |

You May Also Like

Associated Authors

Tilastot

Teokset
4
Jäseniä
288
Suosituimmuussija
#81,142
Arvio (tähdet)
½ 3.5
Kirja-arvosteluja
1
ISBN:t
24
Kielet
1

Taulukot ja kaaviot