American Girl Publishing

This issue of American Girl covers from back-to-school to Halloween, full of advice columns, decorating ideas, craft inspirations, games, and more. This popular magazine has the layout and appeal of more mature magazines, providing girls with trendy reading material that is age appropriate. There are no third party advertisements in this magazine, as all hints of marketing are directed back towards the American Girl franchise. For example, an advice column promotes its published book, an article gives advice about how to dress up an American Girl doll for Halloween, and the back advertising spread is for a website related to the franchise. This marketing bent is expected but not overwhelming, and most of the magazine components feature girls being themselves, expressing unique points of view, and having fun. Games such as mazes and mysteries keep the magazine interactive, and readers are solicited for opinions and creative contest entries. This issue contains removable components such as “pencil toppers” as a fun back to school decoration; parts like these do not last long in circulating collections. Paper quality is about average for a magazine, taking in a lot of wear in shared or circulating collections, which is telling as to how many girls read and enjoy this magazine. It is recommended for girls ages eight to twelve.… (lisätietoja)