Jean-Marc Lehu
Teoksen Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business tekijä
Tietoja tekijästä
Jean-Marc Lehu is Associate Marketing Professor at Pantheon Sorbonne University. He is also a consultant in marketing and communications and conducts research on consumers loyalty and brand management. He is also the author of Brand Rejuvenation (also by Kogan Page).
Tekijän teokset
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business (2007) 10 kappaletta
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing (2006) 7 kappaletta
Brand rejuvenation How to protect, strengthen & add value to your brand to prevent it from ageing (2008) 5 kappaletta
La publicité est dans le film : Placement de produits et stratégie de marque au cinéma, dans les chansons, dans les… (2006) 1 kappale
MBA Marketing : Tout ce qu'il faut savoir sur le marketing par les meilleurs professeurs et praticiens (2011) 1 kappale
BRAND REJUVENATION 1 kappale
Merkitty avainsanalla
Yleistieto
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Jäseniä
Tilastot
- Teokset
- 8
- Jäseniä
- 28
- Suosituimmuussija
- #471,397
- ISBN:t
- 13
- Kielet
- 2