Rob Fitzpatrick

It is so easy to fool ourselves thinking we are customer-oriented, customer-first approach, blah blah. But most of us are not. This is simple, practical and the best guide for talking to customers. It is very short and very actionable. Anyone building products, talking to customers, part of a startup or want to startup should read this.

A GREAT book for startups or testing new product ideas. Takes the Lean Startup and Customer Discovery process and makes it very practical. It's all about the kinds of conversations to have, the kind not to have and how to determine what people mean when they respond. Gives very detailed and practical language you can use and techniques about how to probe for the truth.

Some of the advice seems common sense, but the book still does a good job of describing some practical ways to avoid leading questions and gathering untainted information from prospective customers to help validate ideas.

Great advices. Second part too focused on B2B sales.

Could be even more concise.