Jodie Cook

Instagram Rules from Jodie Cook is an excellent guide for both organizational and personal users of Instagram to get started or improve their impact.

As someone who will soon be starting on Instagram, I came to this book with a mix of apprehension (will it be the SOS?) and anticipation (will it help me get off my rear end?). I am both pleased with the book and thankful I found it.

Is some of it the SOS? Well, of course. Basics of anything must include certain essential elements. As someone who spent some years in outside B2B sales I have found that there is a lot of overlap with the principles of consultative selling and most social media platforms. That is true here as well. But in this case Cook doesn't just dress up old ideas, she brings them into the new environment and seamlessly incorporates the parts that are specific to Instagram.

While this seems to have a strong emphasis on small business use, the same ideas apply and she does not speak exclusively to businesses or organizations. With the emphasis on every person now being a "brand" there really isn't as much difference between what a business will want to do and what an individual will want to do.

I particularly like the layout. Everything is presented in short concise entries. There is not a lot of slogging through excessive theory or rationale and the examples are fewer but more in depth so the reader can grasp both the details and the big picture.

All in all I think this is ideal not just for the new Instagrammer but also the seasoned vet, we all can forget the small things periodically and being reminded of what we know serves to keep us on task.

Reviewed from a copy made available by the publisher via NetGalley.… (lisätietoja)