Scott Bedbury
Teoksen A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century tekijä
Tietoja tekijästä
He was senior Vice President of Marketing at Starbucks from 1995-1998. He spent seven years as a worldwide head of advertising for Nike, where he launched the "Bo Knows" & "Just Do It" campaigns & helped grow the sneaker industry brand from $800 million to nearly $5 billion in sales. He is näytä lisää currently an independent brand consultant. (Bowker Author Biography) näytä vähemmän
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Merkitty avainsanalla
Yleistieto
- Sukupuoli
- male
- Asuinpaikat
- Seattle, Washington, USA
- Ammatit
- brand consultant
- Organisaatiot
- Starbucks (senior VP of marketing)
Nike (head of advertising)
Jäseniä
Kirja-arvosteluja
A New Brand World: Eight Principles for Achieving… Tekijä: Scott Bedbury
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
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- Teokset
- 1
- Jäseniä
- 160
- Suosituimmuussija
- #131,702
- Arvio (tähdet)
- 3.2
- Kirja-arvosteluja
- 3
- ISBN:t
- 6
- Kielet
- 1