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Alan R. Andreasen

Teoksen Strategic marketing for nonprofit organizations tekijä

11 teosta 157 jäsentä 2 arvostelua

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Alan R. Andreasen is professor of marketing at the McDonough School of Business at Georgetown University

Includes the name: Alan Andreasen

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Marketing Social Change: Changing Behavior to… Tekijä: Alan R. Andreasen
Developing nations are faced with a daunting array of social problems and have
limited resources with which to combat them. Marketing Social Change offers a
revolutionary approach to solving a range of social problems by applying
marketing techniques and concepts to change behavior.
 
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collectionmcc | Mar 6, 2018 |
Strategic marketing for nonprofit organizations Tekijä: Philip Kotler
The book is good as far as nonprofit marketing is similar to business marketing, on which the authors have mainly written. It does not do the utmost to explore what may be unique to nonprofits. But it is better than no book and no idea.
 
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rogerbelling | May 28, 2007 |
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Tilastot

Teokset
11
Jäseniä
157
Suosituimmuussija
#133,743
Arvio (tähdet)
3.2
Kirja-arvosteluja
2
ISBN:t
30
Kielet
1

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