At one stage of my career, I was in charge of an international program with about 100 trade displays per annum and i thought that I should actually get a bit of knowledge about exhibit design. Of course, as I soon discovered, even my resident expert exhibition organisers weren't designers (Though they styled themselves as such). They, in turn employed designers who actually did the creative work. And this book seems to be partly directed at the designers and partly to people like me who needed to know something of the process but were not the actual creative designers. Actually, this book covers a lot more than simple trade displays and includes things like museum design. I'm now in the position of having to downsize my library and this book is one of the casualties. Pity but I won't be using it. I give it four stars. ( )