Praise for Beyond Software Architecture “Luke Hohmann is that rare software technologist who views software development from the viewpoint of the end user. He passionately believes that one hour spent with an end user is worth many hours making software architectural choices or days documenting perceived user requirements. Most of what is written about software development focuses on methods used to design and develop robust software. Luke’s latest effort, Beyond Software Architecture , illuminates the more mundane aspects of creating true business solutions by supporting the user throughout the lifecycle of the software product. By concerning himself with creating business value, Luke tightens the connection between a software application and the business function it performs.” — Bruce Bourbon General Partner, Telos Venture Partners “There are two kinds of people that read the Dilbert comic strip: folks that take a moment to marvel at how accurately it reflects life at their company before moving on to the next comic strip, and folks that think Dilbert is an amusing reminder that high tech companies can and should be better than Dilbert’s world. Anyone in the first group should stick to reading comics. This book is for people in the latter group.” — Tony Navarrete Vice President, Diamondhead Ventures “Luke brings a proven methodology to the challenge of software development. In Beyond Software Architecture , Luke provides practical and proven techniques that all development executives can employ to improve the productivity of their software organization.” — G. Bradford Solso CEO, Taviz Technology “ Beyond Software Architecture is the first book I have read which contains an insider’s perspective of both the business and technical facets of software architecture. This is a great book to get marketers and software managers on the same page!” — Damon Schechter CEO, LOC Global author of Delivering the Goods “There are books on technical architecture and books on product marketing, but few, if any, on how architecture and marketing information must be integrated for world class product development. Beyond Software Architecture provides this valuable bridge between technology and marketing—it explains how to deliver quality products that are profitable in the marketplace.” — Jim Highsmith Director, Cutter Consortium author of Adaptive Software Development “Product development managers, marketing managers, architects, and technic...